“BẢO”
/bao/ means Treasure or Preserve
Vietnamese language is a charming intervention which was refined over 1000 years of Colonization. The same word can express multiple meanings.
The design of “BẢO” Collection is a fusion of the Old and New. It is a sincere tribute to the country’s cultural heritage, a secret box that one needs to treasure and preserve.
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BẢO’s design is inspired by the “Mother Goddess” Worship, originated from the Red River Delta Community and has become popular in the 19th century. This Ritual is one of the most ancient ceremonies of the Vietnamese Ancestors. It is believed to bring spiritual faith and a healthy life.
The Ceremony involves multiple artistic singing and dancing performances in different costumes and accessories. Certain rules and procedures are strictly followed, celebrating Deities who offer their protection to the Community.
Vietnamese Silver Art is famously known for the finest in carving technique. Elements like Dragon, Phoenix, Cloud, Lotus are widely incorporated in most jewelry.
These symbols were originally created from folk stories that were passed down for generations. They are familiar, rustic yet spiritual and divine. The Artisans hand-carved them in a traditional Vietnamese, organic and abstract form of depiction.
Who does not love an interactive art piece?
Treat “BẢO” as a Treasure that deserves to be Preserved.
