BẠC is an idea to bridge our Past with our Present, and continue on to our Future.

The DNA of BẠC lies in an intertwining of Heritage and contemporary approach inspired by our root, our families, our home. There is no limitation, only a universally shared love for arts, creativity and self expression.

Now, more than ever, it is crucial to capture the world's attention and celebrate the exquisite world of Vietnamese Silver Design.